The event was hosted by Elijah Woods, and featured guests like The Killers and Lil' Jon. In a special called "MTV Presents Xbox: The Next Generation Revealed," Microsoft took the wraps off the Xbox 360, per Polygon. Rather than hold a keynote at an industry trade show, Microsoft went straight to TV. The company was quietly making moves to recruit executives like Sega's Peter Moore to improve its workflow and build the architecture, but this time it had a different plan in mind for debuting the machine to the general public. Work began on the Xbox 360 in 2003, and Microsoft again targeted developers first with a small event in Bellevue, Washington. It launched at $300, or approximately $430 adjusted for inflation. "Whether it makes sense long term, if Xbox works its way into that networked home Bill was talking about, we'll see about that later." "We've been fighting a lot of battles all along to make this box all about gaming," Fries said. It all led to a wrestling game debut, complete with a cameo by Dwayne "The Rock" Johnson.Īnalysts claimed it could be used as a Trojan horse to push Internet and interactive TV functions, but games publishing VP Ed Fries shrugged off this eventuality. Microsoft also promised easier architecture for developers. The consumer presentation revolved mostly around showing off its performance, which positioned it as a powerful contemporary of Sony's PlayStation 2. The presentation promised a "revolution" and an October rollout backed by a $500 million marketing campaign. Then the company took its console to the general public with a separate presentation at the Consumer Electronics Show (CES) in 2001.Īt the second presentation in Las Vegas, then-chairman Bill Gates took the stage to show it off. First, the company debuted the console to potential developers at the Game Developers Conference in 2000. Microsoft's first foray into video games debuted in two parts, a sign of a time period when the industry was more fractured and hadn't yet coalesced into a handful of big consumer-facing trade shows. Now Playing: New Xbox One: The Pros And Cons Of Disc-Less Xbox By clicking 'enter', you agree to GameSpot's
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